Tesco´s most valuable asset

Through its slogan “Every little helps”, Tesco has demonstrated that customers are its most valuable asset. This successful international grocery and retail chain has been always looking for customer´s loyalty and with the help of technology, Tesco has created and implemented different strategies to earn long term relations with customers.
In 1995, Tesco launched its Clubcard, a program that enables the customer to receive “something back” or a benefit for his/her purchase. Because of technology, with this card, Tesco can have an insight into shopping habits of its customers. Through the data capture by this card, and consequently knowing its customers´ preferences, Tesco can concentrate its marketing expenditures by reducing prices in significant items and evaluating promotions, among others.
Having Teradata, a data warehouse solution, as its partner, enables Tesco to have all the information of all the company. With this service, Tesco can have organized information of all the business in their 13 countries and manages its stock more efficiently, its suppliers, customers and employers.
Another action that Tesco has made with the help of technology is the development of its internet site. They just don´t say that they have the best prices; in their internet site you can compare prices with other stores. Additional to Tesco´s goods, in its site, customer can have access to other Tesco´s services such as: entertainment, digital, finance, insurance and telecommunication services. And moreover, customers can ask for delivery of their purchases.
These are just some examples on how Tesco takes advantage of technology and uses it to create strong relationships with customers. Technology provides information and is the bridge that allows Tesco reach its customers, its most valuable asset.

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